by Maya Perez | Jun 27, 2023 | Uncategorized
10 Most Common Data Quality Issues and How to Fix Them According to a recent report by Experian, data quality issues had a detrimental effect on 95% of business leaders surveyed in 2021. The repercussions ranged from negative customer experiences to a loss of customer...
by Maya Perez | Jun 26, 2023 | Data Analytics, Marketing, Sales
Leveraging Data Analytics for B2B Sales In the modern competitive business landscape, organisations are increasingly relying on data to gain a competitive edge and drive revenue growth. Through harnessing the power of data analytics, businesses can extract meaningful...
by Maya Perez | Jun 16, 2023 | Data Analytics, Data Services, Sales
B2B Data: What it is and how to use it effectively For B2B sales representatives, the quality and depth of data about a prospect can directly impact the effectiveness of their pitch. In 2023 data has become a driving force behind critical decision-making. Data...
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